“It was such a gift for me, because he took off my shoulder this question of ‘What would Steve do?’” Cook shared. “I just put my head down and thought, I’m going to be the best version of myself.”
We have a person called a global play lead, and they’ll sit in a different part of those three verticals that we execute from, depending on what we think the power center is of the brand. So the monopoly global play leader sits inside of toys, they execute our board game product strategy, but they work with our entertainment team to forge a movie and reality TV show slate like we have today. They’ll work with our licensing team to figure out soft goods, t-shirts, and other toys that might be related to Monopoly, and then they’ll work with our digital team to drive Monopoly-based games. And I think there are probably two dozen Monopoly-based video games and casino games that you can play, with the biggest being Monopoly Go, which is the biggest mobile game in the world. Then they think about how to bring… what are the franchise moments associated with Monopoly?
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